Winnebago IND

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About Store
Winnebago Industries, Inc., headquartered in Forest City, Iowa, is a leading United States manufacturer of recreation vehicles (RVs), which are used primarily in leisure travel and outdoor recreation activities. The Company builds quality motorhomes, travel trailers, fifth wheel products, and toy haulers under the Winnebago and Grand Design brand names. The Company markets its recreation vehicles on a wholesale basis to a diversified dealer organization located throughout the U.S., and Canada.

Winnebago Industries was incorporated under the laws of the state of Iowa on February 12, 1958, and adopted its present name on February 28, 1961.

Our Purpose
We help our customers explore the outdoor lifestyle, enabling extraordinary experiences as they travel, live, work and play.

Our Vision
We will be the trusted leader in outdoor lifestyle solutions by providing unmatched innovation, quality and service in the industries we engage.

Our Mission
To create lifetime advocates through a relentless focus on delivering an unsurpassed customer experience.

Our Values
Our customers are the reason we exist. We understand and care deeply about their unmet needs and are committed to providing valued solutions. Our drive to elevate their ownership experience is pervasive in every area of our business.

We are focused on market leadership and delivering consistent financial results. With a bias for critical thinking and execution, we will build a culture of sustainable performance and accountability. We will deliver a rewarding work experience for our employees and superior shareholder returns.

We are committed to push the frontiers every day to develop innovative and differentiated product solutions and services. Internally, we will consistently reinvent our processes to continuously improve and exceed expectations.

We will strive to set the standard for quality in our industries, working every day to improve upon these levels of excellence. We are focused to do things right the first time in all we do.

We care about each other deeply. We work in high performing teams to create our products and services. We seek employees with strong, diverse talents who work together effectively to deliver results.

We will always conduct ourselves with the highest degree of integrity, trust and respect. We will honor our code of conduct and hold ourselves accountable to these uncompromising expectations. We will strive to be strong ambassadors in the communities our employees live and work in.

Guiding Principles:
We respect our roots and legacy of success; we do not rest on them. We work to understand our customers’ unmet needs and develop solutions and an experience that creates lifelong advocates. Our employees are driven and caring. We strive to develop the best talent possible and enable a culture of servant leadership. We embrace thoughtful change in order to compete effectively and deliver market leadership as well as superior profitability.

We will work strategically with our channel partners to help them succeed and exceed our mutual end-customers’ expectations. We will continue to build respected brands that will be among our greatest assets. In every part of our company, we relentlessly pursue continuous improvement and enhanced productivity, driving out waste, and creating ongoing and meaningful differentiation.



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